Print and Paper – Myths and Facts

When it comes to the sustainability of Print and Paper, it’s important to separate the Facts from the Myths..

The European paper industry is a world-leader when it comes to sustainably-sourced raw materials, renewable energy and recycling rates.

Yet the myths around paper are still prevalent amongst consumers. A 2019 survey by Two Sides revealed 59% of European consumers believe European forests are shrinking, when in fact they have been growing by an area equivalent to 1,500 football pitches every day. A third of consumers believe paper is a wasteful product and a quarter believe paper is bad for the environment.

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