{"id":2147,"date":"2015-11-13T09:44:54","date_gmt":"2015-11-13T08:44:54","guid":{"rendered":"http:\/\/development.scandbook-internt.se\/apie-mus\/business-details\/market\/?lang=lt"},"modified":"2016-02-21T23:42:24","modified_gmt":"2016-02-21T22:42:24","slug":"market","status":"publish","type":"page","link":"https:\/\/www.scandbook.com\/lt\/market\/","title":{"rendered":"Apie knyg\u0173 spausdinim\u0105"},"content":{"rendered":"\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36\">\n.flex_column.av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36 av_one_full  avia-builder-el-1  el_after_av_codeblock  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Market characteristics<\/h2>\n<p>The book production market differs significantly from the general printing market in being more stable with relatively few producers and high barriers to entry. The general printing market is more exposed to competition, for example from producers in low-cost countries.<\/p>\n<p>The book production market can be divided into colour printing and black-and-white printing. Black-and-white printing is mainly used for fiction, while colour printing is more often used for technical literature, educational materials or \u201ccoffee table books\u201d. In Sweden, black-and-white printing accounts for about 60 percent of all hardbacks, nearly 100 percent of all paperbacks and approximately 50 percent of other softbacks.<\/p>\n<p>In contrast to the coloured segment, most black-and-white books are initially printed in small runs when the publishers want to limit tied-up capital. It is therefore a competitive advantage to be geographically well positioned, like ScandBook, with short delivery times to most of the Nordic customer base.<\/p>\n<p>In general, black-and-white production takes place closer to the publishers and the consumers compared with coloured production, which has longer lead times and larger editions. Since the editions are larger, freight costs account for a smaller portion of the total production cost.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2147","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apie knyg\u0173 spausdinim\u0105 - ScandBook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scandbook.com\/lt\/market\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apie knyg\u0173 spausdinim\u0105\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scandbook.com\/lt\/market\/\" \/>\n<meta property=\"og:site_name\" content=\"ScandBook\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100063569394878&amp;sk=about&amp;locale=sv_SE\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-21T22:42:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minut\u0117\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.scandbook.com\\\/lt\\\/market\\\/\",\"url\":\"https:\\\/\\\/www.scandbook.com\\\/lt\\\/market\\\/\",\"name\":\"Apie knyg\u0173 spausdinim\u0105 - 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